After
hours
Any time for gel nails on Tuesday?
Answers at 23:14 the way your best admin answers at 11:00.
Your clients write at 11 pm. Selona books them in.
An AI front desk for beauty studios and independent artists. It answers on WhatsApp, Instagram and Telegram in your client’s language, knows your prices, team and rules, and books straight into your calendar.
Live in one working dayAny languageAltegio, Square, SimplyBook.me, Google Calendar
After
Booked
in
✓ Tue 10 Nov, 10:30 with Anna
Books, moves and cancels in your calendar. Says “booked” only after your system confirms.
Any
language
¡Hola! ¿Tenéis hueco el martes?
Replies in the language the client writes in. Your price list stays in one.
Knows your
studio
Gel manicure is €45, about 90 minutes, with Anna or Mia
Prices, durations, who does what, aftercare and house rules. Never guesses.
Hands
over
Passed to you: problem after a pedicure
Complaints and medical questions go to you with a short summary.
Try a conversation
Try it yourself in TelegramChats with Lumière, a made-up nail, brow and foot care studio. Pick a situation and the language the client writes in.
Situation
Client writes in
Lumière Studioonline
Anna’s week10–12 Nov
Altegio
Tue 10
Wed 11
Thu 12
Selona needs you
Reply to the client
This is what the owner sees. Every change lands in your booking system the moment the client says yes.
Clients write when nobody can answer
46%
of online booking attempts at salons and spas happen outside business hours.
37%
of calls go unanswered, and 82% of the missed ones come while the studio is open and busy.
Source: Zenoti data on salon and spa bookings and calls.
Front desk
Selona
Live in one working day
We build and run Selona for you. You send your price list and answer a few questions. No setup on your side.
Tell us how you take bookings
No calls needed. Answer a few short questions by chat or email, in any language, and tell us which booking system and channels you use.
We teach Selona your studio
Prices, team, opening hours, aftercare and house rules. You read its answers to your real client questions before launch.
Selona starts answering
Day and night. When a client needs a person, you get a message with a short summary. Correct an answer once and Selona keeps the fix.
Built in a working studio
Selona started as the front desk of a podology and nail studio: three specialists, open every day, no phone line. It answers real clients on Telegram and Instagram and books them straight into the studio’s system.
- 30
- services it books, moves and cancels on its own
- 386
- test conversations it has to pass before every update
Works with what you use
Using something else? Just tell us in the form or by email. If Selona can’t book into your system directly, it works in request mode: it handles the whole chat and sends you a ready booking to confirm with one tap.
Booking systems
- AltegioBooks directly
- Square AppointmentsBooks directly
- SimplyBook.meBooks directly
- Google CalendarBooks directly
- Booksy, Fresha, PhorestRequest mode
Channels
- Telegram
What do late messages cost you?
Count the messages that arrive after closing in a normal week. Many of those clients book with whoever answers first.
Bookings waiting for a reply
€1,170
a month
20 messages × 30% × €45 × 4.33 weeks
Your own estimate. Some of these clients would still book the next morning, and some would not book at all.
Rent it or own it
Pay monthly with everything included, or buy Selona once and pay only for hosting and AI.
The first 3 studios get 1 month free in return for a short case study and a video review.
Apply for the pilotSolo
€28.99/ month
- Up to 150 conversations a month
- WhatsApp, Instagram or Telegram
- Booking in your calendar
- You step in any time
Start
€48.99/ month
- Up to 300 conversations a month
- WhatsApp, Instagram or Telegram
- Booking in your system
- Owner chat and handover
Studio
€88.99/ month
- Up to 800 conversations a month
- All 3 channels
- Visit reminders
- Everything in Start
Salon
€138.99/ month
- Up to 1,500 conversations a month
- 7+ specialists
- Priority support
- Monthly report
Chain
from€119/ location
- Up to 1,500 conversations per location
- Shared rules across locations
- One report for the owner
Setup included. First a free demo on your real prices, then pay monthly and cancel any month. Need more conversations? We suggest the next plan, never surprise charges.
Own it
€990one time
Then €29 a month for hosting and AI, up to 400 conversations.
- Setup, connection and your knowledge base
- 30 days of tuning after launch
- Your data, rules and WhatsApp number stay yours
Support
€39/ month
Or €40 per hour when you need it.
- Changes to prices, team and rules
- Monthly check of answers
- Priority fixes
Compared with the Studio plan, buying pays off after about 17 months. Need more conversations? We suggest the next plan, never surprise charges.
WhatsApp message fees are charged by Meta to your own WhatsApp account. The first 1,000 replies each month are free.
Questions owners ask
What if Selona doesn’t know the answer?
It asks you in your owner chat and tells the client it’s checking. Your reply can become a rule that Selona follows from then on.
Which languages does it speak?
Selona replies in the language your client writes in. Your price list and rules only need to exist in one language.
Should I pay monthly or buy once?
Monthly includes everything: hosting, AI, updates and support. Buying costs more at the start, then you pay only €29 a month for hosting and AI, and for support when you need it. Compared with Studio, buying pays off after about 17 months.
My booking system isn’t on the list. Can I still use it?
Yes. Tell us which one you use and we check whether Selona can book into it directly. If it can’t, Selona works in request mode and you confirm each booking with one tap.
Will it replace my receptionist?
It covers nights, weekends and busy hours, and hands tricky conversations to a person. Studios use it so their team can stay with the client in the chair.
How long does setup take?
About one working day once we have your price list, team and rules. Most of that time goes into testing answers to your real client questions.
Who owns the conversations and client data?
Your studio does. We sign a data processing agreement with every studio before launch.
Send us your price list
We set up a demo on your real services and prices, so you can test Selona from your own phone before you decide.